Luc Ngan Lychee Week gets underway in Hanoi

Tran Quang Tan, director of the Bac Giang provincial Department of Industry and Trade, says the constructive activity continues to set up and maintain points of sale for Bac Giang specialties in Hanoi and serve Hanoians’ demands.

Le Thi Mai Linh, Executive Vice President of Central Group Vietnam, says the promotion for Luc Ngan lychee brand will see the roll out of eight foods and drinks processed from Luc Ngan lychees at the chain of Big C supermarkets during the week.

Big C Vietnam will set aside their most beautiful display space to show off Luc Ngan lychees with full information such as their VietGap certificate, codes to trace the origin of products, geographic indication and attractive designs.

After the week, the chain of Big C supermarkets will continue to display and sell lychees and related products to serve customers in the hope of helping Luc Ngan lychees become stably consumed on the domestic market, said Mrs Linh.

The first batch of lychees will be shipped to Thailand by Central Group Vietnam and Big C Vietnam in the next two weeks. The export volume of Luc Ngan lychees to Thailand is expected to triple this year compared to last year.